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Strengths
Business overview
Forward-looking information
Weaknesses
Marketplace information
Risk management information
An excellent business overview sits on pages 2-3 of BG Group’s annual report. Clearly defining the group’s four business segments, it provides information about their main markets and activities, performance and key events in 2007. A few pages later, the group’s strategy is clearly presented alongside an overview of its future prospects. Some additional strategic content can be found in the segmental reviews, while details about exploration, development and expansion projects provide forward-looking information throughout the operating review.
Plenty of non-financial metrics are graphed at various points – with measures ranging from reserves and resources, to customer numbers
and greenhouse gas emissions. However, the report fails to identify which of the metrics are considered key, or explain how these relate to the strategy. Discussion of the wider market is also on the weak side, and risk management information is limited.
Online
BG Group’s full HTML report lacks bells and whistles. In fact, even a search facility appears to be missing. It is, however, well presented, clear and bright. Hyperlinks are used to aid navigation through the report and provide quick access to related case studies.
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BAE Systems
