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Strengths
Business overview
Strategy – linked to KPIs
Weaknesses
Market trend analysis
Risk management information
Anyone wondering what new FTSE 100 entrant Cobham does should turn to the at a glance spread at the front of its report. Here, the group’s four divisions are described, along with information about their principal locations, revenue, trading profit and highlights from the previous year.
The group’s strategy is also well presented, introducing its six strategic objectives and four key enablers. It’s clear and easy to follow, but it would be nice to see more evidence of the strategy through the rest of the report. One plus: five KPIs are specified and a grid used to show which of the strategic objectives each relates to. On the downside, the font used to identify the six objectives is incredibly small.
The biggest weaknesses are the limited nature of the marketplace discussion and risk management information. The employee content might also be expanded, given that talent is identified as one of the four key enablers.
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