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Strengths
Business overview
KPIs
Weaknesses
Forward-looking information
Employee information
Experian’s first report as an independent listed company gives a good introduction to the group. An ‘at a glance’ spread up front describes the principal activities of its four divisions, graphically demonstrates each division’s contribution to group sales and summarises the year’s highlights. This is followed by more in-depth explanations of the divisions, supported by full-page case studies.
Experian outlines its strategic initiatives early on and discusses its progress against these aims. KPIs are presented well. Clearly identified as key, they’re related to strategy, briefly explained and graphed alongside three years’ comparative data.
Employees are referred to at various points through the report, but the level of information provided about training and development programmes is fairly basic. Forward-looking information is another area that might be improved, although an interview with CEO Don Robert does provide some information about future growth opportunities and challenges.
Online
There is nothing particularly ground-breaking about Experian’s HTML report – it doesn’t come adorned with bells and whistles. But what it does, it does well. So, the main navigation is clear, hyperlinks direct users to further information within and beyond the report, and PDF downloads are available on every page.
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