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Strengths:
Strategy
Forward-looking information
Weaknesses:
Risk management information
CR indicators
A bright, upbeat review complements InterContinental Hotels' much drier annual report. Each has its own strengths, but the documents work best when combined as a pair.
The report clearly identifies the group's strategic priorities and specifies the KPIs used to measure progress against these aims. The KPIs include non-financial measures such as room growth and reward membership growth, showing the non-financial drivers behind the numbers. However, the actual data - rather than just the percentage change - would be useful.
The report also outlines the group's corporate responsibility priorities and there is an attempt to integrate information about environmental initiatives throughout the review. That said, there is a lack of clear CR indicators across both documents.
Online:
InterContinental Hotels' report and review are both available in HTML, and links provide the ability to move between the two documents. Online, the review reflects the bright nature of the printed document, while the CEO's statement is brought to life in both the report and review using video. A print basket is also provided.
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Print
Imperial Tobacco
